For Immediate Release
March 11, 2019
1-508-866-1149
Cape Cod Select Launches New Packaging and Continues to Lead Frozen Cranberry Category Into 2019
Cape Cod Select is excited to introduce their brand new package designs that will be hitting freezer aisle shelves this Spring. The new packaging was designed to combine the essence of Cape Cod with the colorful flare of the frozen fruit aisle. Cape Cod Select products include Whole Frozen Cranberries, Power Berry Blend, Tropical Blend, and Blueberry Blend. All blends include America’s Original Superfruit (R) - cranberries, as Cape Cod Select is also a reputable cranberry producer.
“The frozen fruit aisle is a competitive space and redesigning our packaging is one way we are staying in the game and exceeding in the frozen cranberry market. We’re really excited to see how consumers react to the new design” says Amelia Topoulos, Marketing Analyst at Cape Cod Select.
The packaging now features two unique recipes per bag, more vibrant graphics, and also spotlights the Rhodes Family which has been growing cranberries for over 75 years.
Recent Nielsen data showed retail dollar sales for the frozen cranberry category grew 12.3% in 2018 vs 2017. Cape Cod Select posted more than 25% dollar sales growth for the same period and is the top seller in this category. (Nielsen, Total US Food. Latest 52 wks ending 12/29/2018)
Owner, Cindy Rhodes noted sales have increased year over year “It proves the frozen cranberry market is here to stay and we plan to continue leading the category with a focus on quality. We’re confident the new designs will bring even more success in the years to come.”
Cape Cod Select was formed by Cindy Rhodes in 2009 to bring frozen cranberries to grocery retailers nationwide. Over the last ten years, Cape Cod Select has successfully grown popularity of the small tart berries in their frozen form. They’re commonly being used in smoothies, baking, and cooking. The company’s core values, quality, sustainability, and family resonate with consumers and prove that cranberries are a year round staple no longer just a holiday treat.
For more information please contact [email protected] or visit www.capecodselect.com