True Salt Closes Funding for Business Expansion and Retail Launch
Capital to Accelerate the Market Rollout of Better Sea Salt
PHOENIX (Mar. 4, 2019) — True Salt, a company that is dedicated to bringing to market a cleaner, tastier, and better sea salt, has announced the close of its seed round of capital.
Led by Strand Venture Partners, Landshark Ventures and other notable industry angels, this funding will enable True Salt to further develop its product line of all natural sea salt and continue to fuel its market expansion in both its hospitality and food service businesses, as well as its upcoming launch into national grocery retail.
Founded by serial entrepreneurs Brian Pierce and Kelly Egan, True Salt has been growing rapidly as leading chefs, restaurants, and home cooks are seeking better, cleaner all-natural ingredients for their kitchens. Already a staple in restaurants and hotels throughout the Southwest and Southern California, the company has aligned with the leading health-inspired, clean-living national restaurant chain, True Food Kitchen.
“We are excited to share a better, healthier salt with customers everywhere and we’ve been overwhelmed by all the positive support and adoption among chefs, restaurants, and home cooks,” said Pierce. “Our mission is to bring a better salt to the world, and we’ve been fortunate to align ourselves with an amazing group of early investors and supporters that share this same vision. But we’re really just getting started.”
True Salt currently offers three distinct salt grains for cooking including Kosher Grain, designed as a foundational ingredient in a texture that is easy to control and sprinkle; Coarse Grain, ideal for salting proteins and vegetables in both prep and finishing stages; and Fine Grain, for brining, salad dressings and everyday cooking.
The funding round will also enable the company to accelerate the upcoming launch of its Cocktail Salt, designed specifically for bars and beverages, and its Flake Salt, a hand-harvested artisanal finishing salt.
ABOUT TRUE SALT: True Salt is dedicated to producing a better, cleaner salt. With its natural, environmentally impact free harvesting process, True Salt is the all-natural, unrefined way to get the nutrients and flavor from salt without chemicals or additives. For more, visit www.truesaltco.com.
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