Dive Summary:
- Kellogg’s is entering the UK’s growing hot cereal market with a Special K brand porridge.
- The brand says that the move is attributed to the “phenomenal” nature of the UK’s hot ceral market.
- Kellogg’s plans a $7.7 million advertising campaign in the region.
From the article:
..."It's huge news that Kellogg's is finally going into the hots category," said Ruth Gresty of Special K. "The growth in this sector has been phenomenal so it's an obvious move for us. However there is plenty of opportunity to target younger audiences through Special K Porridge."...
