For consumer brands shifting to direct-to-consumer, every customer touchpoint is important. Will the moment advance the buyer’s journey and result in a sale? Does the experience advance brand value, trust, and loyalty?

The effects of the pandemic have made today’s stakes even higher. To maintain an edge in a rapidly evolving market, retailers rely on their data, digital, and media teams like never before to deliver personalized, end-to-end experiences that attract and retain increasingly savvy shoppers. This webinar examines how a top retailer built a team that:

  • Drives consumer awareness through promotions and loyalty programs
  • Aligns in-store and online shopping experiences    
  • Transforms the buyer’s journey with technical ingenuity